Great Guns director Federico Mazzarisi has debuted a visually stunning new campaign for Freeletics, Europe's leading fitness app. Proving that the app lets you work out anytime, … read moreanywhere, and with the best digital personal trainer, the striking film dives into the lives of various Freeletics users during their daily workout. Produced by OKI Films, the stylish spot begins with one woman opening up her Freeletics app, as the interface bursts from her phone screen. Suddenly, a spinning camera shot transports us to the park, where she is now working out with the help of her digital personal trainer. Viewers are then taken on a sprawling, spiralling journey throughout the experiences of other users on the Freeletics app, from rooftops to living rooms, as they all sing along to a powerful, unifying interpretation of Britney Spears’ ‘Oops!... I Did It Again’. Finally, the users reaffirm that ‘we will do it again’, encouraged to continue working out thanks to the Freeletics’ app.
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