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Allianz, one of the world’s largest integrated financial services and insurance brands, is introducing its first campaign as a worldwide sponsor of the Olympic and Paralympic Games. Launching today on June 23rd (Olympic Day and 30-day countdown to Tokyo 2020), the new program is designed to provide more confidence and offer mental health support to the Olympic & Paralympic Family.
The centerpiece of the campaign is the Allianz Support Dog Squad, created with BBDO NY. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions. Over the course of multiple sessions and weeks, these skateboarders will participate in interactive sessions with emotional support dogs designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete.
Other credits
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Betsy Decker
Executive Creative Director: Marco Cignini
Head of Content Operations: Andrew Osborne
Executive Producer: Carole McCarty
Designer: Ray McGale
SVP Senior Director: Lindsey Cash
Account Director: Nathan King
Chief Strategy Officer: Andrea Ring
VP Strategy Director: Philip De Meulemeester
SVP, Director of Production Services: Jessica Nugent
Business Manager: Grace Kelly
PR agency: FleishmanHillard
Senior Vice President & Partner: Steve Hickok
Vice President: Pritni Sandhu
Account Supervisor: Micaela Benedetti
Sports Marketing Agency: GMR
Vice President: Jeff Handler
Client Services Director: Alexa Sunderland
Account Executive: Tatum Cornelius
Media Agency: OMD
Chief Strategy Officer: Rene Coiffard
Senior Executive Activation Digital: Eleni Pantelidou
Production Company: The Reserve Label
Director: Jacob Rosenberg
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Producer: Jay Kelman
DP: Mike Reyes
Editorial Company: Final Cut & The Reserve Label
Executive Producer: Sarah Roebuck
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Producer: Peter Walker
Editor: Chris Amos
Telecine Company: Forager TV
Colorist: Jacob McKee
Conform / Finish Company: The Reserve Label
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Online Editor: Kate D’Angelo
Composite: Roberto Campos
Music: Asche & Spencer
Executive Producer: Matt Locher
Creative Director: Thad Spencer
Audio Post: The Reserve Label
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Sound Design / Mix: Juan Borda
Dog Organization: Little Angels Service Dogs
https://littleangelsservicedogs.org/
Executive Director: Josh Drew
Training Manager: Jen Bohan
Meet the dog: Nellie
Dog Organization: Love On 4 paws
https://www.loveon4paws.org/
President: Suni Cookson
Meet the Dog Teams: Tina & Nusta / Haydee, Bear / Terry, Samantha / William, JD / Pamela, Trip / Pam, Gracie / Rachel, Suede / Joe, Valentina & Windy / Terri, Haze / Michael, Sequoia / Lynne, Jackson / Mimi, Ronan / Jorja, Thomas / Lori, Apple / Diane, Maya / Deborah, Theo / Tina, Lilly / Raylene, Bosco / Shlomo
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