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Boss Level by Fit: Jade Jones
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10 Days London launches the "Don’t Say We Didn’t Warn You'campaign, including heavyweight boxer Derek Chisora, sports presenter Josh Denzel, Olympic Gold Medalist Jade Jones, a sprinkler & an adorable dog. This integrated campaign, created & produced by 10 Days London & Fiit’s in-house team, playfully warns users from taking on the class, asking them to join at their own risk. With perceptions that home workouts are not as challenging as a gym workout, Fiit wanted to set the record straight. To answer this challenge, 10 Days worked with Fiit to create 'almost certainly the world's hardest home workout' - a new workout challenge beyond Fiit’s advanced level. The Fiit in-house team then created BOSS LEVEL - a 90-minute, dumbbell and bodyweight workout, with a 5-minute plank in the middle for active recovery. The campaign is grounded in the truth that a challenging workout is measured not by how you feel during the workout, but how you feel after it. For Boss Level, the impact of delayed onset muscle soreness or colloquially known as 'DOMS', is so extreme that even daily tasks are near-on impossible.
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