TV ad: NESCAFÉ Café Creations: Boat

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In the first campaign for NESCAFE Cafe Creations in over five years, Saatchi & Saatchi Australia is showcasing the value of taking time out of our busy lives to pause and recharge. Shot by award-winning director Dan Reisinger, the 'Now's Good' campaign encourages Australians and Kiwis to prioritise making time for themselves. It features everyday Aussies finding their sanctuary in the midst of a seemingly never-ending chore, to relax and reset with a delicious cup of NESCAFE coffee.

Category Drinks, non-alcoholic
Client NESCAFÉ
Agency Saatchi & Saatchi Australia
Production Infinity Squared
Country Australia
Uploaded 25 June, 2021

Credits

Director
Dan Reisinger
Chief Creative Officer
Mike Spirkovski
Creative Director
Michael Barnfield
Creative Director
Sam Chappell
Art Director
Rob Bamford
Art Director
Ben Ware
Copywriter
Ben de Klerk
Art Director
jonathan palasty
Executive Producer
Dave Jansen

Other credits

Client: Nestlé Australia Director – eBusiness, Strategy & Marketing

Business Executive Officer, Beverages: Andrew McIver Head of Marketing, Beverages

Marketing Manager, Beverages: Siddharth Kajale

Senior Brand Manager, Café Inspired Mixes: Belinda Chan

Agency

Senior Broadcast Producer: Michael Demosthenous

Head of Planning: Iona Macgregor & Graham Sweet

Group Account Director: Libby Weston-Webb

Account Manager: Michelle Weekes

Production Director: Erin McBean

Post Production: White Chocolate

Audio Post Production: Squeak E. Clean Studios

Media: UM

NESCAFÉ Café Creations: Boat

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