Seagram's 7: Keep The Dive Alive

In time for National Dive Bar Day this summer, Seagram's 7 Crown American Blended Whiskey is raising a glass to small businesses, including dive bars, across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the brand's new "Keep the Dive Alive" campaign. As part of the platform, Seagram's 7 will release a series of tongue-in-cheek 'training materials' featuring Iliza that support the reopening of small businesses, including local dive bars, that bring moments of cohesion and celebration to our communities.