Champion Energy: It's Time for Some New Energy

The campaign features the aptly named Holdover family, who happily declare themselves to be "set in our ways," much to the chagrin of their two young children. They demonstrate this by showing off their collection of VHS tapes, their rotary phone and the rabbit-ear antenna of their ancient TV set, while acknowledging that aversion to change leads them to spend too much on their energy bill each month. Viewers are encouraged not to be like the Holdovers and to switch and save.
 
Comedic director Brian Billow, most recently heralded for his work for Geico (“Ratt,” “Clogging” and “Aunt Infestation”), partnered with Champion Energy and Proof for the campaign.

Proof was recently appointed creative and media AOR for the brand in an effort to reach Texans who don’t usually think about switching energy providers.