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ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the "One App, One Tap" campaign and the team ended up developing a brand- … read morenew spot for the U.S.'s #1 sports app. Similar to last year's creative which featured rising artist Chika, this spot highlights the modern content, functionality and personality of the ESPN App, aiming to attract more active users. It covers a lot of ground including various sports, animation treatments and a long list of recognizable individuals, from famed ESPN personalities to athletes. Conor McGregor, Coco Gauff, Donovan Mitchell, Ronald Acuna Jr, Lionel Messi and Las Vegas Aces A’ja Wilson appear throughout the spot alongside ESPN personality Stephen A. Smith, reinforcing how the ESPN App is the only place for fans to access the best sports content across streaming, audio, social, and more. The new spot will run on national broadcast, online video, display, social and streaming audio on both Disney owned and additional paid properties.
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Laura Gentile: EVP Commercial Marketing Networks & ESPN
Seth Ader: Vice President, Brand Marketing
Claude Mitchell: Coordinating Director, Music
Peter Mulally: Director, Brand Marketing
Stacey Pressman: Director, Talent Production
Kevin Wilson: Music Director
John Lobo: Manager, Brand Marketing
Spencer Shaev: Associate Manager, Brand Marketing
Brian Nasti: Writer/Producer, Grande & Leonard
Zuriel Loving: Talent Producer
Agency
Jake Bayham : Head of Strategy
Liz Corsini: Head of Production
AJ Marino : Account Director
Patrick Kiss : President
Production
Managing Director - Lautaro Brunatti
Post Producer - Toby Rubin-Sowers
Production Coordinator - Eva Amuchastegui
Editor - Mauro Caporossi
Designers- Nahuel Rollan, Juan Barabani, Eloy Krioka
Cel animation - Lucia Vidal, Agustina Ghibaudi, Patrikius Rex
2D animation - Leandro Feuz, Cyril Izarn
Clean up / Comp - Humberto Paytuvi
Roto - Boss VFX
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