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Genesis Motor Europe: Free Diver
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To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent. The idea is brought to life with a captivating film exploring the world of a free diver who spends his time in the tranquility of the ocean. The ad is shot by acclaimed director Frederic Planchon, with music by Olafur Arnalds, and features Arnaud Jerald, World Champion free diver. Jerald's world record free dive stands at 112 metres.
Client: Genesis Motors Europe Related |
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