Outdoor ad: Volkswagen: The Highway Merge

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Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79% of all road users had some kind of driving anxiety. So, to launch the Volkswagen Tiguan and its range of new safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’