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Virgin Red: Whatever Blows Your Bubble
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Virgin's new rewards club, Virgin Red, is today launching a multimedia campaign centred around an uplifting TV commercial called Whatever Blows Your Bubble. The campaign shows that whoever you are and whatever you're into, life can always be more rewarding. Whatever Blows Your Bubble, as created by the partnership of Glow London and Truant London and directed by Tash Tung and Blink Productions, features a young woman chewing bubble gum while daydreaming about blowing a bubble so big that she could fly. She then blows a bubble that becomes enormous enough to playfully lift her up into the clouds until she floats above the city, twisting and turning through skyscrapers. The story, set to a re-record of the 1980s classic 99 Red Balloons, is a jubilant tale of something small becoming something amazing, as an analogy of how Virgin Red gives people a way to turn their everyday purchases into extraordinary rewards. Tapping into Virgin’s music heritage and the trend for all things 1980s, the uplifting re-record of 99 Red Balloons marks the first time this well-loved song has been recreated for a commercial campaign. The team worked with talenthouse producers JOLT, a 36-piece orchestra in Berlin and outstanding vocalist Grace Carter to pay homage to this iconic track. Targeting Virgin’s 15-million+ customers in the UK, the strategy is based around treating people as members, not customers, by replacing a transactional connection with something more rewarding. This includes social films and targeted programmatic banners that highlight the different ways people can live a more rewarding life by embodying the Virgin spirit of trying new things.
Client: Linn Frost, Marketing Director @ Virgin Red Related |
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