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Visit London: Let's Do London
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London & Partners, the business growth and destination agency for London, has launched a new 7m pound national marketing campaign to boost London's economy and encourage visitors back into the capital. It is the biggest domestic tourism campaign in London's history and will reinvigorate central London with a curated programme of seasonal events and cultural activities designed to suit a range of age groups. With the creative developed by TMW UNLIMITED, the Let's Do London campaign encourages people from across the UK to visit the capital for day trips and city breaks as the gradual easing of the lockdown allows the reopening of cultural, hospitality and entertainment venues. TMW UNLIMITED is the marketing division of UNLIMITED - a global network comprising of four divisions. The multimillion-pound campaign will bring together the capital’s world-leading hospitality, culture, nightlife and retail venues to promote all London has to offer and encourage Londoners and UK visitors to rediscover their capital city. The initiative also aims to inspire people to reconnect through shared experiences, whilst showing London – with its unique variety of iconic landmarks, entertainment, restaurants and shops – to be the perfect setting to form those reconnections. Running across TV, radio, OOH, digital advertising, and social media, the flagship campaign has been designed to deliver an economic boost for retailers, attractions, restaurants, transport providers and the wider tourism ecosystem, to help London’s economy get back on its feet following the impact of Covid-19.
Director, Consumer Marketing: Simon McCaugherty Related |
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