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Web Film
Betty Crocker: Betty Crocker Candle
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Iconic baking brand Betty Crocker, and Virtue, the creative agency by VICE, are today announcing the prototype of the No Blow Candle: a new Covid-friendly candle designed to save the birthday cake ritual. The Betty Crocker No Blow Candle prototype is a sound-activated, interactive LED candle that listens to your celebrations and reacts with lighting. So instead of blowing, you clap to make it light up all the way - and that's when you make your wish. Created in celebration of Betty Crocker's 100th birthday, the No Blow Candle prototype has been designed to ensure that the birthday cake ritual of singing and celebration is not lost due to the pandemic.
Client: General Mills (Betty Crocker) Related |
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