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In honour of Pride, IKEA Canada has collaborated with designers active in the 2SLGBTQ+ community to create 'Love Seats,' a series of one-of-a-kind slipcovers inspired by the colours … read moreof different Pride flags, and the lived experiences from a wide spectrum of gender and sexual identities they represent. Throughout the Covid-19 pandemic, storytelling and personal connection have played an even more important role in bringing Canadians together. People are craving intimate, meaningful, and authentic stories that spark joy, make them think, or teach them something new. The Love Seats serve as a platform upon which members and allies of the 2SLGBTQ+ community can feel safe to share their love stories with the world—whether those stories are about self-love, romantic love, family love, chosen love, or community love. All ten Love Seat slipcovers were handcrafted by one of four designers active in the 2SLGBTQ+ community. With the Love Seats, IKEA Canada and its collaborators hope to honour the richness and diversity of the 2SLGBTQ+ community while igniting a national conversation about identity and representation. IKEA Canada also hopes the Love Seats inspire Canadians to feel more confident in opening up dialogues of their own.
read less...Head of Art & Creative Director: Joel Holtby
Designer: Erin Struble
Strategist: Shereen Ladha
Chief Strategy Officer: Sean McDonald
Director Of Broadcast / Producer: Shelby Spigelman
Broadcast Producers: Spencer Houghton, Anna Tricinci
Director of Print Production: AJ Merrick
Production Artist: Shane Finigan
Behind-The-Scenes Videography: Bradley Golding
Photo Retoucher: Joe Bulawan / Shane Finigan
Post Production House: School Editing
Editor: Lauren Horn, Lynn Sheehy
Assistant Editor: Fiona Alvarez
Post Production Producer: Yumi Suyama
Transfer & On-Line: Emmett Maloney
Audio House: Grayson Matthews
Audio Director/ Engineer: Brian Bernard
Music Director: Rich Hamilton
Audio Producer: Nicholas Shaw
Date of First Appearance: June 24, 2021
Account Services:
Sarah Riedlinger, Group Account Director
Megan Christopher, Account Manager
Spencer Boyle, Account Intern
Catherine Blouin-Mainville, Account Director (FR)
Gabrielle Bergeron, Account Manager (FR)
Client:
Johanna Andren, Chief Marketing Officer
Claudia Mayne, Director of Brand Marketing
Jordan Sequeira, Marketing Communications Specialist
Vanessa Herz, Integrated Media Leader
Lisa Huie, Public Relations Leader
Kayla Gosselin, Online Content Specialist
Other Credits:
Loveseat Designers:
Bianca Daniela Nachtman
Madison Van Rijn
Ali Haider
Charlotte Carbone
Media: Carat
Karen Hrstic, VP - Group Account Director
Vanessa Coutinho, Associate Account Director
Faizal Shaikh, Account Supervisor
Monalyn Quelnat, Media Planner
Crystal Kim, Media Coordinator
CRM: Wunderman Thompson
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