 |
Top 6: April 2nd 2008
Interactive
AAA Auto Insurance: AAAtown
Top 6: April 2nd 2008
www.AAATown.com provides an immersive experience that allows visitors to experience a minor crash and replay it from multiple angles. AAA is obviously well-known for its emergency road service, but this new campaign was designed to draw attention to the other benefits of AAA Auto Insurance including discounts on food, travel and shopping. Publicis & Hal Riney, San Francisco wanted to bring this campaign to life online and allow users to explore AAA Town in an engaging way. Upon arrival at the website, visitors see two cars collide in an intersection from a birds-eye view. It's their choice where to go next: a shoe store, a diner, a broken-down car or a AAA office. After their selection, the camera swoops down and replays the crash from a street-level perspective.
Dir. of Integrated Production: David Verhoef Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
