Tequila Herradura: Extraordinary Awaits

Tequila Herradura launches its first-ever global campaign via Energy BBDO, Chicago, titled, "Extraordinary Awaits," with a rebranded image and new :30 film. In a category that has become repetitive and expected, Tequila Herradura aims to carve out its unique position. In this new campaign, the 150-year-old tequila brand highlights the extraordinary possibilities that await when you try this world class and award-winning spirit. The film follows a female protagonist as she navigates a stale party. After choosing to make a cocktail with Tequila Herradura, she unlocks a night of color, energy, and movement.