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Today, over-consumption and programmed obsolescence have become major concerns in the consumer's minds. This leads them to turn to brands that advocate sustainability. Renault … read moreparticipates in this dynamic, particularly through its after-sales service, to enable its customers to enjoy their vehicles for longer. The brand let it know through a new positioning supported by a new campaign and a new identity: Renault Services becomes Renault care service. With its new signature "Long Live Cars For Life", Renault reaffirm the raison d'etre of its after-sales service: make your car live longer. This new signature cohabits with the brand's historical claim: "Who better than Renault to maintain your Renault?", promoting the expertise of its after-sales service. To support this powerful message, Renault and Publicis Conseil came up with a campaign that challenges the codes of after-sales communications, with a film directed by Philippe Tempelman, based on images of the legendary Renault Fuego. A very cinematic film, with particularly polished production, and full of emotion to better highlight the durability of the brand's vehicles. The feeling of a sweet memory is supported and reinforced by the famous song "La plus belle pour aller danser", performed by Chris Garneau.
read less...Renault - Advertiser managers
Arnaud Belloni
Laurent Aliphat
Celine Perrin
Hortense Isnard
Agency
President: Agathe Bousquet
President overseeing: Marco Venturelli
Sales managers: Hugues Reboul, Grégoire Verdet, Alice Lombard, Andréa Lassort, Sandra Thabet, Maxime Wienert, Jean-Frederic Bloy, Emilie Assimakopoulos
Production
Prod exe: Iris Production
Post Production: Nightshift
Editor: Peter Brandt
Calibrator: Oskar Larsson
Sound: Start-Rec
Music
Title: The most beautiful to go dancing
Author: Charles Aznavour
Composer: Georges Garvarentz
Publishing: Editions musicales Djanik
Version performed by Chris Garneau
Master: Sony Music
Print production
Photographer: Pol Baril
Alterations: GRANON
Production: PRODIGIOUS
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