Grenfell Athletic FC / Nike: Fabric of the Community

An array of top creative companies across London have come together to create a spectacular new film for Grenfell Athletic FC. The film promotes the release of the new Nike Grenfell team strip sold through Kit Locker and champions the idea of the Grenfell shirt as the 'Fabric of the Community'. All profits from the kit go to the club, which has been a pivotal community support system in the wake of the 2017 Grenfell Tower disaster. The ad depicts the threads of a Grenfell Athletic shirt being literally interwoven into the fabric of the buildings of the Grenfell estate and ends when the whole estate has been covered by the shirt. The spot is a collaboration between creative agency Brothers & Sisters, whose founder Andy Fowler wrote the film; Rogue Films, whose BAFTA award-winning director Georgi Banks-Davis directed the film, and several post-houses across Soho.