Corteva Agriscience: The Heart of the Farm

Corteva Agriscience has launched 'The Heart of the Farm', a new documentary series that shares the untold stories of the people who grow our food. The multi-part series challenges perceptions of the farming community by amplifying the diverse experiences and voices of farmers across America. The first installment of the series, 'Growing with Pride', debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and the experiences he has had as a gay man in an industry not often considered as a place where LGBTQ culture thrives. Film and campaign assets here.
Agency: Ogilvy, North America