Hyundai IONIQ 5: Power Your World

Hyundai is presenting its first purpose-built all-electric car: IONIQ 5. Made for people with a modern mindset, who strive to get the most out of life and constantly find ways to empower themselves, their careers, and their families. This go-getting attitude towards life is in the centre of the campaign created by Hyundai Motor Europe together with its lead agency INNOCEAN Berlin. So with 'Power your world' as campaign tagline, Hyundai Motor Europe aims to encourage everyone to trust in their own power to make things happen, to follow their ambitions, and to shape the future they want – with IONIQ 5 as their secret weapon. A film created in collaboration with director Paul Ward sits at the heart of the campaign. Unlike other films, it features an empowering voice-over written in style of a modern poem which became the literary backbone of the story and connects the features of IONIQ 5 to the world of the target audience. Visually, the film presents a contemporary look at the lives of today’s modern progressives and goes hand-in-hand with the campaign photography created by lifestyle-automotive photographer Dave Hill. It features scenes shot from unusual perspectives, intercut by dynamic transitions that underline the upbeat and positive power of the campaign while keeping people at the core of its concept.