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Web Film
Lavazza Iced Coffee: Let's Make a Refresh
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Lavazza holds the place of most popular Italian coffee brand in the world, however they have recently initiated a goal to strengthen the link with a crucial new target: Gen Z. For this reason, Lavazza refreshed two of the most classic coffee drinks and launched Iced Double Espresso & Milk and Iced Cappuccino: ready to drink products which, in order to be enjoyed at their best, must be consumed when cold, even on the go.
Agency: We Are Social To make the release of the new products memorable, Lavazza, just as it has refreshed coffee, launched a refreshed video: a content piece in which the set, outfit and all elements change, to become ‘refreshed’. Featuring even the soundtrack “The summer” from Vivaldi’s Four Seasons, which too has been refreshed. As a result this “summer refresh” came to life with the refresh of a summer accessory (a cooling pouch bag made by Danilo Paura, one of the most popular stylists among youngsters in Italy). The cooling pounch bag also makes a cameo in the video. It is designed to preserve the freshness of the iced coffee everywhere, enhancing the coolness of those who will wear it.
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