Karangahape Road: Be Our Guest

Karangahape Road Business Association and Motion Sickness launch new 'Be Our Guest' campaign, taking a prod at the tourism industry's tired cliches whilst celebrating local business. Shot across two days on Auckland's most iconic street, the campaign puts businesses at the forefront with a series of no frills portraits at different businesses along the Karangahape Road. Juxtaposed with the on the nose tourism cliches of today, the static creative series serves as an unapologetic pronouncement of the people, places and energy that makes Karangahape Road so special.