Zwift: Find Your Fun

Gameplay meets exercise in Zwift's newest campaign aimed at amateur and enthusiast cyclists alike around the world. Connecting cyclists and triathletes from the comfort of their homes, Zwift mixes the intensity of training with the immersive and engaging play of gaming. The Long Beach based brand has been dubbed as one of the top 10 most innovative sport companies of 2021 and continues to boost brand awareness for its innovative gameplay model worldwide. Their newest campaign was launched across global TV networks, in digital, social and print, during the annual cycling race Tour De France, encapsulating the brand’s fast-paced game play immersion. The global campaign amps up Zwift’s tagline ‘Fun is Fast’ and features world renowned champion cyclists Mathieu van der Poel, Geraint Thomas, Anna Van der Breggen and Justin Williams from the cycling team L39ion of Los Angeles. The fitness brand partnered with global production studio The Mill to produce and direct the spot, which is the first in an ongoing creative partnership between The Mill and Zwift to produce a series of campaign components throughout the course of 2021 across broadcast, digital, social and print media. This is the brand’s largest integrated campaign to date, kicking off with the Tour De France broadcast, with additional campaign elements set to launch later this year.