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Spoke: Jack
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In Spoke’s network TV advertising debut, the brand unveils its newest hire: Jack. Like many men, Jack isn’t a 'standard', off-the-peg size, and he struggles to find a good fit but as a mannequin looking for work, things have been especially tough for Jack. Then Jack discovered Spoke, and their custom fit trousers and everything just clicked. In this mockumentary style film Jack recounts his journey, from being rejected by high-street stores to becoming the face of Spoke a clothing brand aiming to help more men find the right fit. This is Spoke's first network TV campaign, following a landmark equity for media deal with ITV and will feature the broadcaster's Tour De France coverage.
Strategy: Mother Related |
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