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Cabital: Crypto. Without The Crazy.
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital partnered with TBWASingapore to build a distinct creative platform that would set them apart from the complexities that has come to characterize the crypto world. With a brand strategy of putting the common sense into Crypto, the agency created the first piece of work off the new tagline ‘Crypto. Without the crazy’.
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