Quarterpast: It Definately Helps

Launching a new brand withRachel Hunter...PURE produced the recent TVC for Quarterpast, a new brand, brought to consumers by Shott Beverages.
Shott is supplied to the hospitality sector in markets all around the world and still proudly manufactures all products in New Zealand.
With a vast range of simple to use beverage bases available the company has created a premium at home range. Quarterpast was born and with a plan to quickly gain momentum they needed a national brand launch.

The brief was clear; deliver a series of TVC's to be used throughout the year that would build trust, demonstrating how easy the drinks are to make and how great they can still taste with natural ingredients.

Jamie McKenzie, PURE founder, produced the ads delivering the creative for the campaign 'It Definitely Helps', as well as full service production and talent negotiations.