CHAMPION: Champions of Pride

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance.

Lead by TABOO and produced by PUSH and queer screen culture non-Champion Australia worked collaboratively on the ideation, campaign strategy and rollout, while the design was created by Champion Australia’s leading internal team.

The bold campaign is brought to life by five artists, from Australia and New Zealand’s booming creative industries, who represent inclusivity, solidarity, identity and advocacy within the LGBTQIA+ community. Australian musician Jesswar, artist Frances Cannon, DJ and producer Sullivan Patten, artist Joseph Althouse and New Zealand dancer Elvis Lopeti are the unified faces that give this progressive range a heartbeat.