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Web Film
Peugeot: Hypercar
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OPEn is proud to present on behalf of PEUGEOT a new campaign that unveils the exciting 9X8: a new Hypercar set to hit the track at FIA World Endurance Championship from 2022 onwards. This holistic campaign began at the end of June and will run for the rest of 2021, harnessing the full gamut of social media platforms. Spearheading the comms message is the line PIONEERING PERFORMANCE AGAIN, which taps into PEUGEOT’s brand DNA and illustrious Le Mans heritage to make hearts beat. It’s a sentiment that boldly invites fans to embark on a new journey. These themes coalesce in the campaign promo film which features PEUGEOT racing models that have immortalised their names in the track history books, racing together.
BRAND MANAGEMENT: Thierry Lonziano, Céline Pradas,Nathalie Le Maître, Nicolas Bayon Related |
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