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U Supermarket: The Giant
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The U shops have always wanted to build unique relationships with the small businesses that shape our regions. This proximity is explained by the geographical location of the brand, anchored in our territories, in our villages, as close as possible to these companies. This way of doing business resonates with our time and the changing behavior of consumers. Never has their trust in the products of French small and micro companies been so strong. This bond that the company cultivates with its partners is one of the strengths of the company's cooperative model. Each shop owner, because they are autonomous in the choice of partners, prefers human-sized and local structures. This is their way of supporting the local fabric and encouraging jobs in our regions, and it is also their way of helping their customers discover the best of our regions.
Advertiser Managers: Zaïna Bereksi, Delphine Desmeulles |
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