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National CROWN Day: Own Your Crown
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Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communities, to create and finance ‘Own Your Crown,’ a PSA celebrating National CROWN Day on July 3rd. Conceived as part of a larger initiative by Phenomenal to extend the national day into CROWN Month through the month of July, the PSA is a poetic tribute to the legacy, rituals, and strength of Black women and their hair. The CROWN Coalition, an alliance of organisations, including founding members Dove, National Urban League, Color Of Change, and Western Centre on Law and Poverty, declared July 3rd as National CROWN Day last year to mark the one-year anniversary of the CROWN Act ('Creating a Respectful and Open World for Natural Hair'), which ensures protection against race-based hairstyle discrimination in the workplace and public schools.
Video Agency: Hayden5 |
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