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Tennis Canada / National Bank: All For The Court
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Tennis Canada has launched a new campaign named 'All For The Court' which will get tennis fans across the country on the edge of their seats in anticipation of the 2021 National Bank presented by Rogers events in Toronto and Montreal this August. Created in collaboration with internationally renowned creative agency Sid Lee, the campaign features defending National Bank Open champions Rafael Nadal and Canada’s own Bianca Andreescu, as well as up-and-coming Canadian youngsters Leylatou Aliassime, 12, and Luckens Dorcely, 17. It tells the story of how tennis can inspire anyone, anywhere. The heart of the campaign’s message is one of inclusivity, diversity, tradition and new possibilities, and its rallying cry of ‘All For The Court’ aims to capture the sentiment of the Toronto and Montreal events which gather people together from every walk of life, all with a distinctly Canadian essence.
Client: Tennis Canada and National Bank (Julie Gravel, Derek Kent) Related |
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