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Radio
Mental Health Commission: Little White Lies, 30s
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A new tongue-in-cheek, cleverly curated education campaign, created by 303 MullenLowe Perth for the Mental Health Commission’s Drug Aware has just launched, with a single message to young Australians aged 15 – 24 years old that 4 out of 5 of them don’t do drugs (AIHW – National Drug Strategy Survey 2019). The music-led campaign is based on the premise of the ‘Little White Lies’ that are told as part of life – growing up, and as adults – to get us out of tricky or awkward or embarrassing situations. When it comes to taking drugs, the reveal concludes that despite the white lies young Australians might tell their mates about it to fit in, or ‘be accepted’ the fact is that drug taking is less common than people think, and that contrary to popular belief, the majority of young Australians just don’t do it.
Client: Mental Health Commission/Cancer Council WA– Drug Aware Public Education and Health Promotion Manager: Kelly Kennington Public Education and Health Promotion Manager: Hannah Samsa Senior Project Officer: Laura Castafaro Related |
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