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NRMA Insurance: Help Like No One Else


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While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance shows Australians that help is there when they need it.

Created by The Monkeys, part of Accenture Interactive, ‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.

Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.

The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.
Credits Other credits

Client: NRMA Insurance

Chief Marketing Officer: Brent Smart

Director, Brand Marketing: Sally Kiernan

Director, Content & Customer Engagement: Zara Curtis

Director, Group Brand Strategy: Caroline Hugall

Brand Strategy Lead: Anna Jackson

Creative Lead: Elizabeth Stokes

Creative & Innovation Specialist: Mahsa Merat



The Monkeys Business Lead: Kezia Quinn

Senior Business Manager: Sophie Finckh



US Production Co: Anonymous Content



AUS Production Co: FINCH

Managing Director & EP: Corey Esse

Executive Producer: Loren Bradley

Producer: Sarah Nichols

Cinematographer: Jeremy Rouse

Prod Designer: Vanessa Cerne



Post Production: Arc Edit

Editor: Dan Lee

Executive Producer: Daniel Fry

VFX Sup: Eugene Richards

Titles: Supervixen



Sound & Music: Sonar

Sound Designer: Timothy Bridge

Composer: Antony Partos

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