Beavertown Brewery: The Friendly Invasion, 3

St Luke’s first work for Beavertown Brewery takes the brand above-the-line for the first time with a campaign that stages an invasion of friendly aliens, who’ll open our minds to a more interesting way to live - and drink beer. The campaign lands when the Beavertown aliens crash their spacecraft into a wall in the heart of Shoreditch on Hanbury Street. An eye-catching painted mural that depicts the crash will come to life by scanning a QR code on the artwork to reveal a 3D AR video of the scene, which can be shared online. The AR scene will show the aliens taking pictures of their crash scene, trying to fix their spacecraft whilst boulders of rocks fly towards the viewer around them. Working closely with Beavertown’s in-house creative director, Nick Dwyer – responsible for the iconic Beavertown world branded on cans – St. Luke’s creative developed the concept and idea, with Nick providing the illustrations and St Luke’s producing the animations. In East London and Manchester, street advertising (artwork steam cleaned onto dirty street pavements) will appear showing alien footprints leading towards “fly poster” sites - as if to show the position the aliens were in when posting the posters. The vibrant posters in a mix of 96, 48, 24. 16 and 4 sheets, will announce that the Beavertown aliens come in “Peace, pints and cans.”