USN: Greatness Inside

USN makes high quality world-class nutritional supplements for optimised health for both athletes and 'pro-sumer' customers. Brand content production company Be The Fox collaborated with agency Rocketmill on USN's latest campaign 'Greatness Inside', producing two 30s films to demonstrate how achieving greatness outside starts with greatness inside - and how USN helps athletes unlock theirs. Directed by Be The Fox's Mia Xerri, the ads focus in on a window of time of seven athletes as they train. From their morning routine through to the intense action of their training session, the films follow their journey on the way to greatness, capturing their grit, determination and hard graft. Shot in real gyms, studios and training locations across Manchester, Sheffield and London, athletes involved included GB sprinter Harry Aikines-Aryeetey, boxer Zelfa Barrett and Yoga Instructor and Personal Trainer Emily Mouskides.