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Goodby Silverstein and Partners launches its first work on Lunchables, which positions the brand as something like a Legos for lunchtime, a toy that's meant to be eaten. The back-to-school timed campaign comes as we exit an unusual school year (in which parents turned to Lunchables for its convenience) and into an uncertain one. So the brand is doubling down on letting kids be creative at the table. The new 30 second creative spot, 'Pretzel Horse', showcases a Trojan-like horse built from Lunchables Chicken Popper Kabobbles, which feature pretzels, chicken poppers and cheese. As the horse is wheeled in behind the walls, the guards realise it's made of Lunchables and begin eating the pretzel horse. Whether it's a pretzel horse out of a Kabobbles kit or another creation, if you can build it then you can eat it with Lunchables!
Credits
Other credits
Client
President, Kids Snacks & Beverage: Adam Butler
General Manager: Stephen Gaonach
Marketing Director: Rachel Drof
Associate Director: Katie Hunstad
SR Associate Brand Manager: Ann Symonanis
SR Marketing Analyst: Peter Hook
Agency
Managing Partner: Brian McPherson
Group Account Director: Becca Morris
Account Director: Callen Gustafson
Account Manager: Carmen Guan
Account Manager: Jordan Lofy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Brand Strategy Director: Kelly Evans-Pfeifer
Head of Brand Camp: Graham North
Brand Camp Strategic Development Manager: Ariel Berk
Brand Strategy Director: Gabriella Dishotsky
Group Communications Strategy Director: Dong Kim
Senior Communications Strategist: Jacob Sperla
Group Strategy Director of Analytics: Taylor Grant
Senior Analytics Strategist: Jack Sloman
Analytics Strategist: Sarah Thomas
Analytics Strategist: Grace Goodby
Director of Broadcast Production: Leila Gage
Executive Producer, Social & Experiential: Gemma Edward Aron
Executive Producer: Tess Kenner
Producer: Nick Goldsmith
Senior Print Producer: Noah Dasho
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Yelena Kompaneyets
Production
Production Designer: Pablo Poza
Editorial Company
Company Name: Arcade Editorial
Editing Company City: Santa Monica, CA
Editor: Laura Sanford & Sean Lagrange
Assistant Editor: Harrison Draper
Producer: Tom Barnett
Executive Producer: Crissy DeSimone
Audio and Sound Design Company
Company name: eLevel
Sound Design Company City: San Francisco, CA
Sound Designer: David Michel Ruddy
Audio Engineer: Josh Brown
Assistant Mixer: n/a
Executive Producer: Josh Brown
Producer: Josh Brown
VFX Company
Company name: UPP
Head of Production: Miroslav Gál
VFX Producer: Václav Machuta
VFX Flame Artist: Miroslav Gál
Color Producer: Václav Machuta
Color Grade: Ondrej Stibinger
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