Flexiseq: Say YES To Life

Dirt & Glory Media is pleased to announce the launch of FlexiSEQ's new "Say YES To Life" cross-channel campaign which is fronted by television presenter and former England footballer Alex Scott MBE. Tasked with recruiting a new ambassador for the brand, which specialises in drug-free gels that relieve the pain associated with joint wear and tear and osteoarthritis, the Dirt & Glory team were quick to identify the 36-year-old, who was diagnosed with osteoarthritis in both ankles during her playing career, as the ideal candidate. In an emotional seven-minute film, made by Dirt & Glory Media in association with Founder Creative, Alex opens up on her life with the condition, the roots of her positive mentality and her willingness to tackle new challenges head-on; something that has stood her in good stead since she hung up her boots in 2017. In-demand as a broadcaster since her pundit debut on Sky Sports Super Sunday in 2018, Alex is spending the summer covering Euro 2020 and the Tokyo Olympics for the BBC.