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Figure: Dojo
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Portland, Oregon based agency, Undnyable continues their partnership with Figure, San Francisco based Fin-Tech leader to strengthen their place as the first consumer brand to demystify Blockchain technology by way of "Blocky" a Blockchain puppet living in the real world through a series of "Ask Me Anything" TV ads and digital films.
By utilizing Blockchain technology through direct to consumer financial transactions like mortgages, HELOC's and now their unique payment platform Figure Pay, Figure has been able to cut application times down to mere minutes, with funding in days, not weeks and provide easy access to microloans that benefit both consumers and merchants. As a follow up to Undnyable's first campaign for the brand, "Meet Blockchain", the 2021 campaign, entitled "Blockchain Ask Me Anything" will continue to establish them as a leader in the Fintech space. "Since the launch of last year's campaign in early 2020, Blockchain technology has, quite abruptly, gone mainstream. So much so, the distinction between the technology itself and cryptocurrency as a whole still leaves a lot of questions and concerns unanswered. So who better to explain it all than Blocky himself." says Justin Hooper, Founder/CCO of Undnyable. "It's always a challenge to distill a complex idea like Blockchain technology into something more approachable. But that's also the kind of challenge we thoroughly enjoy, especially if it gives us an opportunity to build a puppet spokesperson." continued Justin. The campaign, airing across broadcast, digital and social, consists of eight :30 TV Spots, :15 Social films and a longform digital piece where Blocky hosts an Ask Me Anything press conference fielding and answering questions from consumers about Figure's expanded product line Blockchains role in the process. The campaign was conceived by Undnyable, shot and produced by Port 33 Studios and directed by Bradley Hasse. Phase one launches in July 2021 with the remaining four spots and long form to air in Q4 2021.
Director of Photography: Robert Muratore Related |
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