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McGuigan Wines: Not Because, Because
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Following a hugely successful second year sponsoring Timeless Entertainment on UKTV Drama, McGuigan Wines has renewed its media deal and today launched a refreshed creative aligned to their new global creative platform 'Just Because'. Over the past twelve months, McGuigan’s sponsorship of the Drama Channel has helped the company make huge strides forward with a 9% uplift in brand awareness and 20% conversion rate amongst viewers. Last year's campaign, also a collaboration between 20something and Kode's Laurence Dunmore, has helped McGuigan Wines go from 11th to 3rd position in terms of 'first choice' wines amongst UK consumers in the same period. This new series of sponsorship idents, continues to play on the tropes of British Drama, utilising a new set of sub-genres, from detective shows to costume drama. The 10” spots playfully build tension typical of our favourite drama shows, only to quickly reveal themselves as innocuous, everyday moments featuring the protagonists enjoying a glass of McGuigan Wine.
Media Agency: Goodstuff |
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