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Potential Energy Coalition: America Is All In
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A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother's Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX to express to the broader public their commitment to tackling climate change in a new 60-second TV spot airing in beltway markets starting July 13. The ad was produced by Deutsch NY in partnership with director Michael Marantz and Hometeam Productions, with backing from Potential Energy Coalition and Bloomberg Philanthropies, and in partnership with the America is All In Coalition. Postproduction was done by Cosmo Street. The initial buy will target beltway media markets and will air during prominent slots on CNN, MSNBC, and Fox including The Rachel Maddow Show, Fox and Friends, and the Situation Room. There is potential to expand the ad buy into regional markets in August.
Potential Energy: John Marshall, Anne-Marie Kline, Sara Justus, Casey Rand, Noam Bar-Zemer |
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