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Navy Federal Credit Union: Car Wash
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Navy Federal Credit Union (NFCU), launches a humorous new campaign this month with its military members and their families imagining what life would be like without the world's largest credit union with the promise, 'Our Members are the Mission.' The spots, created by MullenLowe US, begin with members casually talking about the benefits of Navy Federal Credit Union, from cash back to savings, auto loans and rewards. They all state, ‘I can’t imagine where I’d be without them.’ The mood quickly changes as the members watch in shock as dramatic scenes unfold in a world without Navy Federal Credit Union. In ‘Freeze,’ a member discovers she left her NFCU credit card at a restaurant and her friend takes her on an action movie-like car chase back to retrieve it before it is compromised. ‘Car Wash’ leaves a member and his friend in the middle of a carwash tunnel chaos without his car, getting sprayed, scrubbed and dried. ‘Game Console’ imagines buddies resorting to a halfhearted game of charades without their gaming system as entertainment. ‘Treehouse’ features kids playing in a DIY treehouse built by a couple who paid for it with their extra savings. Suddenly, the parents are taken aback as the kids are clinging to branches with loud squirrels and no treehouse.
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