Toyota: Breaking Point

Toyota is passionate about improving mobility for all, so they worked with gold medal winning Paralympic athlete and Australian Team co-captain Ryley Batt to create a purpose-built seat for the upcoming Tokyo 2020 Olympic Games.
Made from rigid, durable carbon fibre, it’s designed to be at one with Ryley's body for better endurance and agility on the court, so he can keep fighting for every inch.
The integrated campaign celebrates the work of making the seat itself, Ryley, and the brutal, thrilling sport of wheelchair rugby.
Agency: Saatchi & Saatchi, Australia