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Top 6: July 21st 2021
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KFC: The Annexation BucketsTop 6: July 21st 2021
Nearly 200 years ago the province of Guanacaste annexed to Costa Rican territory, something that is celebrated nationally every July. What not everyone knows is that with that territory came a tradition that was 5000 years old; an art from the pre-columbian era that today is alive thanks to artisans from the Guaitil community, in Guanacaste. But due to the pandemic, their cultural legacy is endangered, being tourism their only income. Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that's why we decided to join forces and celebrate them.
Agency: Havas, Costa Rica Under the concept “Celebrate original.” and a very special request, The Annexation Buckets are born; a 45 bucket collection created by guaitilian artisans, using the ancestral Chorotega technique (Costa Rican indigenous culture) that has been passed generation to generation. The number of buckets correspond to the 45 KFC restaurants around the country where most are going to be exhibit, helping the community’s art to be visible, and finally through a public auction we seek the greater financial support for the Guaitil community.
KFC Marketing Manager: Carlos Álvarez RelatedAlso best this week |
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