Watch film here: https://youtu.be/5OhHu_irl8w
People all over the world had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were cancelled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.
In the latest campaign from Microsoft Teams, we see how a group of people who had their trips to Japan cancelled get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.
We see parts of the city they didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams. They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things in a personal tour through Tokyo.
And, we’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually. And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way.
Kathleen Hall, CVP, Brand, Advertising & Research, Microsoft:
“This was just a great opportunity for Teams to do what Teams does best—connect people visually, emotionally, so that it is almost as if you are there.”
In addition to the campaign, Microsoft Teams and NBC will be connecting athletes with their friends, family and biggest fans supporting them from back home, all through Microsoft Teams custom integrations.
Campaign Assets:
Hero: https://youtu.be/5OhHu_irl8w
Alley :30: https://youtu.be/MQRNoDfQBV8
Cat Café: https://youtu.be/O_1WqmIG4zI
Other credits
Credits:
Microsoft
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Carol Hutchinson – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Steve Simmons – Director, Global Advertising
Veronica Mao – Senior Marketing Manager
Dawn Novak – Senior Product Marketing Manager
Hannah Westing – Senior Advertising Manager
McCann New York
Creative
Sean Bryan – Co-Chief Creative Officer
Shayne Millington – EVP, Global Executive Creative Director
Piper Hickman – EVP, Global Executive Creative Director
Brad Soulas – Creative Director
Kristine Salm – Creative Director
Ferdinand Daniele – VP, Creative Director
Nick Ciomperlik – Associate Creative Director
Nimrat Brar – Associate Creative Director
Mikey Bready – Junior Art Director
Enoch Lui – Junior Copywriter
Yung Lee – Designer
David Cliff – Director of Creative Technology
Alicia Foor – Creative Technologist
Business Leadership
Kevin Nelson – Managing Director, McCann NY
Scot Beck – EVP, Global Business Leader, m:united
Jeremy Miller – EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup
Victoria Park – Director of Communications, McCann Wolrdgroup
Socrates Papazoglou – SVP, Group Account Director
Gabriella Dickens – Account Director
Maya Lobban – Account Supervisor
Rachel Zambernardi – Account Executive
Chanelle Wright – Assistant Account Executive
Project Management
Lauren Kosche – Senior Project Manager
Justine DeFilippi – Project Manager
Production
Nathy Aviram – Chief Production Officer
Cindi Blondell – SVP, Executive Producer
Eric Johnson (aka DJ Bunny Ears) – SVP, Executive Music Producer
Dan Gross – Music Producer
Jamie Jou – Business Manager, Music
Patty Visconti – VP, Senior Interactive Producer
Sean Flanigan – Digital Producer
Kelly Ramsey – Senior Art Producer
Strategy
Ash Farr – EVP, Global Director of Strategy & Research
Sydney Hausman – Senior Strategist
James Rooney – Strategist
Business Affairs
David Halberstadt – Business Manager
Terry Marcello – VP Director Talent Payment
Rosemary Smith – Talent Payment Manager
Production Company
Craft Studios
Head of Content – Adam Hirsch
Senior Producer – Zoe Katz Greene
Producer – Amalia Bradstreet
Producer – Francesco Soru
Teams Director – Eric Perini
Technical Director – Rob Perna
Business Affairs Manager – Amy Santana
Twin Brains Films
Director – Mackenzie Sheppard
Creative Producer – Saka Matsushita
Executive Producer – Janie Chartier
Assistant Director – Ryohei Mizuno
Line Producer – Akihiro Mochizuki
DOP – Ivan Kovac
B Cam Op – Christopher Nicholls
Photography
Photographer – Lukasz Palka
First Assistant – Chica Suzuki
Editorial and Post Production
No6
Editor: James Duffy
Editor: Dan Aronin
Editor: Andrew Manne
Assistant: Ashley Cisneros
Assistant: Tyler Pharos
Executive Producer: Corina Dennison
Head of Production: Laura Molinaro
Producer: Alexandra Leal
Post Production
Method Studios
Jesse Kurnit – Managing Director
Graham Dunglinson – EP
Mark Woit – Flame Lead
Aiste Akelaityte – Senior Producer
Teresa Smith – Production Coordinator
Marc Godlfine – Flame Artist
Hyonuk Yu – Flame Artist
Colin Stackpole – Flame Artist
Patrice Langue – Flame Artist
Ryan Shields – Flame Assist
Nan Wei – Designer
Keri Moller – Designer
Color
Company 3
Tim Masick – Colorist
Kevin Breheny – Producer
Audio Post
Sonic Union
Michael Marinelli – Mix Engineer
Julian Fader – Assistant Engineer
Patrick Sullivan – Head of Production
Music
JSM Music
Joel Simon – CCO/CEO/Co-Composer
Jeff Fiorello – VP/Executive Producer
Norm Felker/Andrew Manning/Sharon Cha – Producers
Jason Krebs – Co-Composer
McCann NY Music Department
Eric David Johnson aka DJ Bunny Ears – Senior Vice President, Executive Integrated Music Producer
Colleen Dahlstrom – Music Producer
Madison Rowe – Jr. Music Producer
Jamie Jou – Business Manager, Music
