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Dick's Sporting Goods: Apparel for Everyone
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DICK’S Sporting Goods is launching a new campaign for its exclusive family athletic and athleisure brand, DSG. Starring celebrity dance duo Stephen ‘tWitch’ & Allison Boss – who announced their partnership as the celebrity faces of the brand in April – the new work launched on July 18th and represents DSG’s first brand campaign by AOR Where Eagles Dare. The centerpiece of the integrated effort is a 30 second hero spot set to Young MC's Bust A Move that celebrates music and movement for all. In the spot, tWitch & Allison, along with a diverse cast of characters, capture the spirit of the brand by busting a move in their own way and sharing their personal style while wearing DSG apparel. The campaign was created by Pittsburgh-based Where Eagles Dare, a creative agency that has been working with the DSG brand since January 2021.
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