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safefood: Want Tasty And Safely Cooked BBQ Meats Every Time?
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safefood and Folk Wunderman Thompson have launched a new creative campaign to build new and safe habits among the public on the island of Ireland on the use of meat thermometers. With new statistics demonstrating that fewer than 2% of people follow three basic food safety checks to determine if meat is cooked, this campaign educates home cooks on the correct use of a meat thermometer to protect their family and friends from a barbecue disaster. Insights revealed that those that did use meat thermometers were not using it correctly or often enough. With long-awaited entertaining returning to houses and gardens around the country Trust the Meat Thermometer campaign wants to convert home cooks into something more, making them not only safer but better cooks to deliver entertaining success. The campaign creative positions the meat thermometer as the best voice in the room that home cooks need to listen to when cooking meat.
STRATEGIC PLANNERS: Rachel Haslam, Derwin Myers Related |
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