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Aviva Insurance: It takes Aviva
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Core, in collaboration with Zenith, has developed a new advertising campaign for Aviva. The new car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’ for the first time in the Irish market. Research conducted by Core for the new campaign revealed that consumers crave emotional confidence in their insurance provider, and this work will tell the story about how Aviva provides practical help when a car breaks down. The ad seeks to position Aviva as an industry leader focused on serving its customers. The ’man from Aviva’ humanises the brand and we tell the story from a child’s point of view to provide emotional resonance as well as humour and memorability. The new campaign will run across all TV and radio stations in Ireland and on online video streaming services.
Client Director: Julie Collins Related |
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