The Inter-Yeti: The Inter-Yeti - 'Missing Yeti' OOH Campaign

Aotearoa’s young citizens have a frosty new friend to help them navigate the digital world, in the interactive storybook ‘The Inter-Yeti - Lost on a Wild Webventure’. Gunther the Yeti and his pal Byte’s journey through the Internet is the third installment from Motion Sickness in the Department of Internal Affairs’ Keep it Real Online campaign, and follows up the successful 'The Eggplant' TV-series released late in 2020.The new learning resource developed for children (aged 5-11) is structured around four key pillars - inappropriate content, bullying, information security and grooming - and equips them with the tools they need to identify, evaluate, and combat any potential issues or harms they may be faced with online.