Heineken: The Heineken Greener Bar

Global beer brand and London E-Prix race title sponsor Heineken is today unveiling its first sustainable bar concept, the Heineken Greener Bar as part of its wider role as a 'Sustainability Partner' of the ABB FIA Formula E World Championship with ambitions to make event bars a little bit greener. The Heineken Greener Bar is a completely new entertainment experience for Heineken, that uses new building methods, materials and technologies focused on improving how we upcycle, recycle and reuse materials. Through its innovative design, the Heineken Greener Bar will help to reduce waste, water, emissions, and energy usage, ultimately creating a more sustainable bar solution for the events industry. Every element of the Heineken Greener Bar has had a life before or will have a life long after the bar is gone. From the uniforms of the staff, the soil and plant ballasts weighing the bar down, the coasters made from the spent grain of the barley used during the brewing process, through to the use of reusable and recyclable cups, everything is designed to create a completely circular bar experience.