Vegemite: A Mitey Match

To enable all Australians to cheer on Ash Barty's historic Wimbledon Final, Thinkerbell, Bega Foods and QMS Media teamed up to live stream the scores, directly from Wimbledon to over 45 large format digital Out Of Home sites right around the country. As soon as the scores changed in Wimbledon, so too did the entire suite of OOH assets in live synched formation, giving Aussies who weren't at home on their couches an instant update as they were out and about. Go Ash!