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Married At First Sight UK: Wedding
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Channel 4 has launched a bespoke marketing campaign to celebrate E4’s nuptials to the brand new, hotly anticipated series of Married At First Sight UK, produced by its award winning in-house creative agency 4Creative. The home-grown version of the global phenomenon has had a major makeover for 2021, taking inspiration from the hugely successful Australian show that gripped British viewers earlier this year. The new UK series is a bigger, more dramatic take on the format, following a fresh batch of singles as they search for love and a happy-ever-after with complete strangers. The new conceptual film debuts on-air tonight in peak time during Hollyoaks on E4 and kicks off a wider creative marketing campaign that includes social, digital, radio, out of home and influencer activity, as well as a new partnership with Bauer Media which will run across Kiss radio, Heat magazine and Heatworld. Leading into the series’ launch, wedding themed ads featuring the cast of the show will be served on Tinder and launch day sees high profile digital activity featuring a Twitter Spotlight, TikTok Top view as well as a bespoke Snap Lens on Snapchat.
Chief Marketing Officer: Zaid Al-Qassab Related |
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